“The rhythm of your evening!”
Evening Show “Shavqi Shom” airs on weekdays, Monday to Friday, from 18:00 to 21:00 on Radio “Navo” 96.5 FM. It is broadcast live and supported by active engagement on social media. The broadcast languages are Tajik and English. “Shavqi Shom” is an evening entertainment programme created to help listeners relax and bring the day to a comfortable close. Its light, friendly atmosphere invites rest, positive emotions and open conversation. Every edition offers an engaging combination of music, humour, unexpected topics, dialogue and interesting guests.
The presenters actively engage with the audience, inviting listeners into discussions, improvisations and interactive games. The broadcast is warm and informal, creating the feeling of a cosy evening gathering. Listeners take a direct part in the life of the programme: they share stories, send greetings and congratulations, answer questions, enter competitions and influence the music playlist. This format keeps the programme lively, close to its audience and especially engaging. Interactivity, a range of subjects and an emotional pace make every edition unique and memorable. Rest, entertainment and relevant information are woven naturally into each broadcast. Topics range from current events and modern trends to nostalgic themes, creating a rich evening sound.
“Shavqi Shom” is adapted to the rhythm of the evening, when listeners are looking for content that is light and unobtrusive, yet lively and meaningful. Regular features give the schedule a clear structure and the right sense of movement. They include a music mix, “Greetings and Congratulations”, “The Secret Question”, “Dilemma”, “Who’s on the Line?” and “The Sound Riddle”. These features build anticipation, surprise and audience involvement, creating a lasting interest in every new edition. This approach makes the programme attractive not only to listeners, but also as a platform for partner projects, special features, prize draws and advertising integrations.
The format of “Shavqi Shom” is built on direct communication, humour, music and improvisation. The presenters set the mood, interact with listeners, take calls, read messages, run prize draws and create the feeling of being there in the studio. Each edition brings together interviews, discussions, quizzes, interactive challenges and musical breaks. The selections match the evening mood, while signature sound design and jingles make the programme instantly recognisable. The broadcast is modern and relaxed, helping listeners finish the day on a positive note. Its main purpose is to create a comfortable evening space filled with lightness, conversation and emotional support. “Shavqi Shom” helps listeners step away from everyday concerns, reset, find a good mood and feel part of a friendly radio community.
By paying close attention to the audience, combining charismatic presenters with relevant content and maintaining active listener interaction, the programme becomes an important part of the evening routine — a habit people want to return to every weekday.
